Corset maker Johann Gottfried Spiesshofer and merchant Michael Braun founded a corsetry company under the name Spiesshofer & Braun, starting with six sewing machines and six employees. They began producing corsets in a warehouse in Heubach, located in southern Germany. Within a few years, the company had expanded to 150 employees.

The Belle Époque, the beautiful era of Europe—every woman wanted to emulate an empress. Luxurious lace, emphasizing the shape of the bust and hips, creating a fitted silhouette according to the ideal of beauty in the German imperial period.

Triumph became a pioneer in developing the first bras with front clasps and adjustable shoulder straps. The company opened its first international branch in Zurzach, Switzerland, and by the mid-1930s, it had become the largest corset manufacturer in Europe.

In the 1960s, Triumph expanded into the Asian region, opening its first sales office in Hong Kong in 1965 and distributing to 92 countries across Asia and Europe. The "Doreen" product line was launched in 1966, made from polyamide and elastane, setting a new standard for shape and comfort. One year later, production engineers improved cup-molding techniques to achieve seamless construction.

In the 1980s, aerobics surged in popularity — and so did colorful workout attire. Triumph responded by introducing modern, stylish products that not only reflected the vibrant trends of the era but also delivered exceptional support and comfort for every movement.

We don’t believe in standing still. With a diverse team and the ever-evolving global culture, we continue to shape our history, inspired by each of our customers. Every product is thoughtfully crafted, backed by research and real-life insights from women who wear them. Since 1886, this dedication has ensured our creations are designed to make everyday life better for our consumers.